[ 01 ] · What I keep finding
Four problems that show up in the first week on site.
Different industries, same four. The quotes are from my own build notes on a manufacturer, an agency and my own systems.
[ 02 ] · Selected work
Discovery to production, inside real businesses.
Client names withheld. Ask me for the numbers.
Order-to-floor system
Dealer portal, staff CRM and a fabrication formula engine on one database. An order becomes seven station sheets and travel tickets.
- On-site discovery with retail and shop-floor teams
- Every pricing and markup rule documented and encoded
- MVP live in weeks, not quarters
Blog Factory
Research, drafting, images, review and CMS publishing in one system a marketing team runs without an engineer.
- Multiple content formats, multiple CMS targets
- Schema and length gates, stall detection, cost logs
- Publishes unattended on the automatic path
Performance Scorecard
Client and agency dashboards across six service lines, replacing a weekly PowerPoint assembled by hand.
- Every ad, analytics and call source in one data model
- Full client portfolio audited before launch
- Modeled and measured numbers kept apart
RCA Insights
Local-LLM embeddings over engineering postmortems so related failures and their root causes surface together.
- Years of postmortems indexed, data stays in-house
- Reusable AI-assisted testing workflows
- Clinical visualizations localized, RTL included
GoHighLevel CLI
Command-line access to an agency’s CRM so agents and scripts can inspect and change real workflow data safely.
- Read-back after every write by default
- Workflows, calendars, funnels and notifications from the terminal
- Full call archive checked and reconciled, every case resolved
EA Assistant
Inbox triage, calendar visibility and meeting actions across several businesses, built to survive its own failures.
- “No data” and “unavailable” kept distinct everywhere
- Staged actions queued until writes succeed
- Nothing lost through a weeks-long auth outage
18 builds, each with a write-up.
[ 03 ] · Background
Ten years shipping software. The last two inside the business.
Forward deployed engineer for a manufacturer and a marketing agency. Staff Software Engineer at a medical-device company. Frontend-first for most of my career, full-stack now.
Full résumé and how I work →A manufacturer and a marketing agency · discovery, process maps, production delivery
Medical-device company · clinical software, AI-assisted engineering tools
Teikametrics, Spin, PlayVS, Butterfli · React, React Native, TypeScript
BCG Digital Ventures, Universal Music Group, Shell · B.S. Electrical Engineering, University of Houston
[ 04 ] · Elsewhere
I write about what I build and what broke.
The code is on GitHub where it can be. The rest is on the blog and LinkedIn.